Miracle Treat Day: August 11th

On August 11, DQ fans in Metro Vancouver are encouraged to visit their local Dairy Queen Restaurant to mark the 14th annual Miracle Treat Day. On that day, proceeds from every Blizzard® Treat sold will be donated to BC Children’s Hospital, one of 12 children’s hospitals across Canada supported by Children’s Miracle Network (CMN). The funds raised in British Columbia will support the urgent health needs of sick and injured children treated at BC Children’s Hospital.

“Dairy Queen Restaurants across the province have been proud supporters of Miracle Treat Day and BC Children’s Hospital for 14 years now,” said Marsha Dillon, AVP Western Operations Dairy Queen & Orange Julius Canada Inc. “We’re always amazed by the support shown by our customers and encourage everyone to come by for a Blizzard® Treat on August 11.”

Parents of cancer patient Matteo Raineri Cavalca count their blessings every day. A few weeks before his 12th birthday, Matteo was diagnosed with a rare kidney cancer known as Wilms tumour. After 10 months of hemodialysis and chemo treatments, Matteo was in remission. “I cannot imagine celebrating our victory without honouring Matteo and the caregivers at BC Children’s Hospital who helped make his healing possible,” said Matteo’s mother, Tatiana Raineri. “Nothing can prepare you for having a sick child, but with events like Miracle Treat Day supporting the urgent needs of the hospital that saved Matteo’s life, we know there is a huge network of support for families like ours.” (photo attached)

“BC Children’s Hospital receives more than 230,000 patient visits each year, and those children and families benefit from the tremendous support of Miracle Treat Day and Dairy Queen fans,” said Teri Nicholas, president and CEO of BC Children’s Hospital Foundation. “On August 11, we encourage everyone to visit their nearest Dairy Queen for a Blizzard® Treat to help make the 14th annual Miracle Treat Day a success.”

Since the partnership between Dairy Queen and Children’s Miracle Network began in 1984, Dairy Queen has become a top contributor with $115 million raised to date in support of sick and injured children across North America. For more information about Miracle Treat Day, visit MiracleTreatDay.ca

For more information about Dairy Queen®, visit DairyQueen.ca, and follow them on Facebook at Facebook.com/DairyQueenCanada, Twitter at Twitter.com/DQCanada and Instagram at Instagram.com/DQCanada.